You can also link a website and other social channels, and even share technical information about the business’ field and the number of employees. To set up your profile you will pick a photo or image, insert a name and a description, and your company’s location. The platform isn’t that different from others like Facebook. With that overall setting laid out, we have enough arguments to notice how important it is to mark your presence on LinkedIn.įind out how the platform works and the tools they have to help you stand out. What Kind of Features Does LinkedIn Offer? It is a great space for B2B, as well, and for finding specific audiences that are easier to reach than with other social channels. What this kind of data shows is that LinkedIn is a great platform for both hiring and advertising.

a quarter of all LinkedIn users have senior-level credentials.

There are 160 million users in the US, the network’s largest audience for advertising and scouting.

Half of all Americans with college degree uses LinkedIn.

Other numbers clearly show why every company should be present on the platform and invest in exclusive strategies for it: The US and India report the highest number of users. LinkedIn Job Search, the platform’s talent hunting tool, is one of the most commonly used ways of hiring new collaborators online.Ĭurrently, the network is used by more than 700 million people across 200 countries. Throughout the years, it has proven to be one of the most successful and inclusive business marketing tools. The social network positioned itself as a space for people all around the world to provide information about their careers and abilities so they can prosper in their professional lives. In less than a year, it already accounted for more than 1 million users. With an initial pool of only 300 testers, they founded LinkedIn. LinkedIn was created in 2003 before many of the most successful platforms emerged.Īt that time, a group of friends realized that there wasn’t a place on the internet (which was starting to become omnipresent in our lives) focused on sharing experiences, trends, and general info about the business world.

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